Lena Vogt
Music Director
About
Born in a garage.
Grown into a nationwide tour.
Seven years of craft beer, live rock, and a mission to prove you can have both without compromise.
Our Story
Beer and Rock, No Gloss
It started in 2019 with three friends, a brewery courtyard, and a conviction that Oktoberfest had lost its edge. Too much lederhosen. Not enough riffs. So they booked four bands, tapped a local craft keg, and charged €5 at the door. Two hundred people showed up. By midnight, the courtyard was full and the neighbours were complaining — in the best way.
Seven years later, Oktoberfest Rock spans three cities, draws thousands of guests per night, and features over a hundred live acts per season. The lederhosen is optional. The volume is not.
Milestones
How We Got Here
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2019
Brewery Courtyard
200 people, 4 bands, one craft keg. The idea that became Oktoberfest Rock.
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2021
First Tour
Expanded to two venues, 500+ guests per night. Proved the format could travel.
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2023
Third City + Wolfsbräu Sponsor
Hamburg joined the tour. Wolfsbräu signed on as headline sponsor and the festival went full amber.
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2025
Record Turnout
9,000 guests across three nights. The 100th band performed at the festival. Best year yet.
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2026
Three-City Tour
Munich, Berlin, Hamburg — September 18–20. Bigger stages, stronger lineup, same honest spirit.
The Team
The People Behind the Noise
Max Reiner
Founder, Art Director
Nina Falk
Tour Producer
Tom Brauer
Brewery Curator
Gallery
Moments from the Floor
What They Say
From the People Who Were There
"We played three festivals this year — none of them match the atmosphere at Oktoberfest Rock. The crowd actually listens instead of just waiting for the headliner."
"I've been to every tour since 2021. Every time it's new bands, new beers — and the same feeling that you're among your own people."
"As a partner brewery, we see people’s real reaction to new beers on the spot. No bar tasting works quite like that."